How to use testimonials in marketing

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  • How to use testimonials in marketing

    • Customer testimonial examples.

    How to Gather Testimonials (with Examples!)

    There are two primary ways of gathering testimonials:

    1. Look for existing testimonials all over the internet.
    2. Ask your happy customers to provide you with one.

    Option 1 skips the need to create a new testimonial, and instead taps into the existing testimonials all over the internet.

    Testimonial marketing examples

  • Testimonial examples
  • Customer testimonial examples
  • Use Testimonials In Print Marketing Materials.
  • Include Testimonials In Your Social Media Posts.

    • However, this method runs into a number of challenges, such as obtaining permission to use the testimonial as well as the quality and relevance of the testimonial for your purposes.

    Option 2 has you reaching out to satisfied customers who might be willing to create a testimonial.

    You reach out, guide them through the process, and do the necessary production work. May seem cumbersome, but it’s actually surprisingly easy and gets you extremely valuable testimonials that are laser-focused on exactly the themes that matter.

    Both options have their pros and cons, but there’s one thing that is true to both:

    Trustmary is the easiest way to collect both of them.

    It allows you to:

    1. Import reviews and testimonials from the biggest review sites (Capterra,

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